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高铁冠名广告

The advantages of placing high-speed rail title advertisements

As an important component of modern transportation, high-speed rail carries tens of thousands of passengers every day. Its strong mobility and wide coverage make high-speed rail naming advertisements highly exposed. By naming a high-speed train, the brand name or logo will directly appear on the train body, interior of the carriage, and related promotional materials, allowing passengers to repeatedly see and remember it during the ride, thereby deepening their impression of the brand.
High speed rail passengers usually have a certain level of consumption ability and cultural literacy, which enables high-speed rail title advertisements to accurately target the target audience. Brands can choose suitable routes for naming based on the characteristics of high-speed rail lines and the composition of passengers, thereby achieving precise coverage of the target audience. At the same time, the comfortable environment and high-quality service of high-speed trains can also enhance passengers' favorability towards the brand, further enhancing the effectiveness of advertising.
As a modern means of transportation, high-speed rail has the advantages of shaping brand image through its high-speed, safe, and comfortable characteristics. By collaborating with high-speed rail, brands can leverage the high-end image of high-speed rail to enhance their brand image and visibility. At the same time, the stability and safety of high-speed rail trains can also provide a certain level of reputation protection for brands, leading to more trust and recognition from consumers towards the brand.
The dissemination effect of high-speed rail title advertisements has the characteristic of sustainability. Once the brand successfully names the high-speed train, its advertising effect will continue to exist for a long time. Passengers will repeatedly see brand advertisements while riding the high-speed rail, forming a continuous brand exposure and memory. In addition, the operation routes of high-speed trains usually cover multiple cities and regions, which also makes the dissemination range of advertisements more extensive and the effect more lasting.
Placing high-speed rail title advertisements is a manifestation of brand innovation in marketing methods. By adopting this innovative advertising form, brands can stand out in fierce market competition, attract more consumer attention and recognition. At the same time, high-speed rail naming advertisements can also bring more marketing opportunities and cooperation possibilities to brands, further enhancing their competitiveness and market position.
In summary, the placement of high-speed rail title advertisements has advantages such as significantly increased brand exposure, precise target audience positioning, high-end brand image shaping, strong sustained dissemination effect, and innovative marketing methods to enhance competitiveness. For enterprises hoping to enhance brand awareness and influence, high-speed rail title advertising is undoubtedly a worthwhile advertising placement method to consider.

Advertising Media Forms for High Speed Rail Trains

Location：Entrance to the carriage, at both ends of the carriage, near the washbasin and dining car
Materials：PP synthetic paper/high gloss photo paper/new acrylic
Num：8 posters/set（Based on specific vehicle models）
Size：Vertical version:500×750（mm）、Horizontal layout:750×500（mm）(Based on specific vehicle models）
Advantage：
1、Large theme images, clear display of brand advantages, and strong visual impact.
2、Vertical to the pedestrian flow line of the passage, with strong visibility.
3、The position is eye-catching and has been exposed multiple times to reach the target.
Location：Top outside the carriage
Materials：Imported 3M body sticker
Num：Based on specific vehicle models
Size：Maximum specification:8m*0.5m（Based on specific vehicle models）
Attention: The Fuxing number cannot be attached with external body stickers
Advantage：
1、Connect with high-end manufacturing and elevate brand position.
2、The halo effect of a national business card conveys a sense of brand trust.
3、A high-end exclusive media platform that directly reflects brand strength.
4、Being able to create event marketing with a sense of scene, event, and ceremony, enhancing brand popularity.
5、Large foot traffic and long transmission cycle.
Location：At the entrance and exit doors
Materials：Removable water permeability+sub membrane
Num：16-40 pieces/set（Based on specific vehicle models）
Size：580*200（mm）（Based on specific vehicle models）
Advantage：
1、Deepen the first impression of getting on the car
2、The location is eye-catching, the visual effect is good, and the effective arrival rate is high
3、Form the "first brand" and "first impression"
Location：Automatic door inside the carriage
Materials：Removable water permeability+sub membrane
Num：Based on specific vehicle models
Size：Based on specific vehicle models
Advantage：
1、The carriage must pass through the media and strongly embed brand information.
2、Good visual effect and high reach rate.
National high-speed rail train media publications
Types Media type Level Production and installation cost (10000 yuan/group/time) Cycle (10000 yuan/group) Notes
Harmony Big title refers to all media (in car all media+exterior body color stickers) B / 1 year 1000 No production fee is required for the first time after one year of seasonal release, and production fee is required for less than one year
1 season 300 No production fee is required for the first time after one year of seasonal release, and production fee is required for less than one year
Big title refers to all media (in car all media+exterior body color stickers) A / 365 days 1266
180 days 766
Big title refers to all media (in car all media+exterior body color stickers) S / 365 days 1646
180 days 996
Big title refers to all media (in car all media+exterior body color stickers) S+ / 365 days 1966
180 days 1166
All media in the car (7 media options: voice broadcasting, running horse information screen, glass door sticker, pillow towel, table sticker, poster, luggage rack color sticker) B 4 1 year 600 The placement time shall not be less than 3 months
1 season 180 The placement time shall not be less than 3 months
Brand specific train (All media in the car): Headlines, table stickers, posters, brand canopy, creative stickers, interior door stickers, exterior door stickers, voice broadcasting, LED scrolling screen A 4 365 days 799
180 days 479
90 days 279
Brand specific train (All media in the car): Headlines, table stickers, posters, brand canopy, creative stickers, interior door stickers, exterior door stickers, voice broadcasting, LED scrolling screen S 4 365 days 999
180 days 599
90 days 349
Brand specific train (All media in the car): Headlines, table stickers, posters, brand canopy, creative stickers, interior door stickers, exterior door stickers, voice broadcasting, LED scrolling screen S+ 4 365 days 1199
180 days 719
90 days 419
Exterior body color sticker B 8 1 year 500 The placement time should not be less than 6 months
half a year 280 The placement time should not be less than 6 months
Exterior body color sticker A 8 365 days 569
180 days 339
Exterior body color sticker S 8 365 days 739
180 days 439
Exterior body color sticker S+ 8 365 days 889
180 days 529
Body creative stickers B / 365 days 169
180 days 99
Body creative stickers A / 365 days 229
180 days 139
Body creative stickers S / 365 days 299
180 days 179
Body creative stickers S+ / 365 days 359
180 days 219
Small title (There are three media options: voice broadcasting, horse running information screen, and glass door sticker) B 1 1 year 150 The placement time shall not be less than 3 months
1 season 50 The placement time shall not be less than 3 months
Fuxing All media in the car B / 1 year 800 No production fee is required for the first time after one year of release, and production fee is required for less than one year
1 season 280 No production fee is required for the first time after one year of release, and production fee is required for less than one year
Small title (There are three media options: voice broadcasting, horse running information screen, and glass door sticker) B 1 1 year 300 The placement time shall not be less than 3 months
1 season 100 The placement time shall not be less than 3 months
Brand specific train (All media in the car): Headlines, table stickers, posters, brand canopy, exterior door stickers, voice broadcasting, LED scrolling screen (depending on the situation of each road bureau) S+ 4 365 days 1549
180 days 929
90 days 539
Brand specific train (All media in the car): Headlines, table stickers, posters, brand canopy, exterior door stickers, voice broadcasting, LED scrolling screen (depending on the situation of each road bureau) S 4 365 days 1199
180 days 719
90 days 419
Brand specific train (All media in the car): Headlines, table stickers, posters, brand canopy, exterior door stickers, voice broadcasting, LED scrolling screen (depending on the situation of each road bureau) A 4 365 days 999
180 days 599
90 days 349
Brand specific train (All media in the car): Headlines, table stickers, posters, brand canopy, exterior door stickers, voice broadcasting, LED scrolling screen (depending on the situation of each road bureau) B 4 365 days 799
180 days 479
90 days 279
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